KARACHI: The Federation of Pakistan Chambers of Commerce and Industry (FPCCI) announce it’s first ever, National Production & Entertainment Trade Conference-‘FocusPK’. Currently, FPCCI is being led by Abdul Rauf Alam as its elected President. The conference shall be showcasing the entire business of production, entertainment & media: Film, TV, theater, radio, and print & digital at a 2-day trade related event to be held on 3rd & 4th December 2016 at Beach Luxury Hotel, Karachi, Pakistan.

This first of its kind event will give a unique opportunity for industry professionals for sustained networking with like minded individuals in their respective fields, business community and national & International trade partners. Prominent international trade related speakers from SAARC, shall be invited to be a vital part of this high profile event. This will be an unprecedented access opportunity to link with the industry’s decision-makers such as media house owners, channel CEOs, trade principals, film & television producers, business financiers, cable, film and print distributors and associated trade bodies. FocusPK is an opportunity for producers, directors, showbiz celebrities, creative & technical professionals along with financiers, distributors, trade bodies, production houses, music producers and film distributors, to connect with all media personnel under one roof ranging from TV channels, entertainment media, FPCCI, TDAP, PEMRA, Ministry of Commerce, Ministry of Information, and Ministry of Culture.

You can expect tremendous knowledge, insight, access, value and a rare chance to hear from the industry’s global thought leaders, decision-makers and experts at this event. FocusPK shall be inviting representatives of various global entities such as Disney, Cannes, and Eros to name a few.

Student delegations shall also attend FocusPK to learn more about future careers in the trade. Speed networking opportunities shall be available for B2B to connect with each other. Heading the FPCCI-SCPE committee as its Chairperson is renowned media personality, Ms. Atiqa Odho.

The FocusPK team includes Bond Advertising as Its branding and media partner, Talking Point as the communications and strategy partner, Mind Map Communications as digital partner, Aikman Road Studios as event logistics and entertainment partner.

“FocusPK shall be filling in a wide gap in our industry where we have resources but aren’t sure of how best to utilize them. We’re creating a medium of interaction not only for people don’t know who to get in touch with once they graduate. We hope to create a database for future global collaborations and increase export options for our content through syndication deals in other countries where an Urdu speaking audience needs to be further engaged.” said Atiqa Odho.

The aim of FocusPK, the first of its kind, industry conference in Pakistan, is to empower the mushrooming industry, to evolve and grow locally and globally. Whatever segment of the entertainment industry one works in, FocusPK is a must-attend event for all those who want to learn more about how to create, develop, package, pitch, finance, license, or distribute.

Media registration for FOCUS PK will start 15th November.—PR