KARACHI: iflix, the world’s leading Internet TV service for emerging markets, offering users unlimited access to thousands of television shows, movies and more, announced a multi-year content licensing deal with Pakistan’s most established and acclaimed 24-hour entertainment TV channel, ahead of its service launch in Pakistan.

iflix members in Pakistan will soon be able to binge watch nearly 50 of the most popular and award-winning titles, including Bin Roye, Udaari, Mann Mayal, among others. In the coming months, iflix will add more audience favourites including Humsafar, Zindagi Gulzar Hai, Diyar-e-Diland many more, to its vast catalogue.

iflix Group Chief Content Officer, James Bridges, commented: “We are deeply committed to localization, and this landmark partnership is a testament to that promise. We are thrilled to add many of television’s most popular and award-winning local dramas to our library of top international and regional content, as a part of our promise to deliver the best and widest selection of TV shows and movies from all over the worldto our members.” .—PR