KARACHI: Daraz.pk, has announced to present The Great Online Shopping Mela (GOSM). GOSM is about bringing people, technology and shopping together in one exciting, multi-layered event! Par the course for the ecommerce leader, Daraz is not only assembling exciting deals, flash sales and discounts up to 67 percent for GOSM, but it’s going all the way in integrating the event in partnership with GroupM.

The Great Online Shopping Mela will break new ground in digital advertising and ecommerce and is expected to generate significant buzz both online with great surprises expected from event sponsors.

In the words of Daraz Managing Director Zain Suharwardy, “It’s 2017 and we can no longer speak of the lives we lead online as separate from our offline reality. The two are increasingly married to the other. And that’s the theme of The Great Online Shopping Mela: celebrating the various ways online shopping and internet culture bring joy, convenience and connection to our lives. It’s about recognizing the role ecommerce plays in spreading joy in a spontaneous way. We will work with partners across the ecosystem, from financial services, media, telecoms, top brands, fashion and apps to maximize e-commerce impact.”—PR