RECORDER REPORT

KARACHI: Seven companies from Pakistan will participate in ‘International Trade Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections’ to be held from April 11 to 14, 2018 in  Musikmesse.

For that fair, Trade Development Authority of Pakistan (TDAP) has organized a National Pavilion comprising of 3 companies Gold Brothers, Sanaullah Corporation and Music Inn. Halifax & Co, Mid-East Mfg, Mikel Celtic & Vellum Head are directly participating in the said fair.

Since Musikmesse is an important show for Pakistani buyers, a large number of importers will visit from Pakistan.

The Musikmesse offers a platform to promote musical instruction and training and encourage young people to make music, actively. It brings relevant retailers and buyers purposefully together with exhibitors. Around 1,000 participants use this opportunity to forge high-quality contacts and arrange business meetings during the fair.

In addition to Prolight + Sound, the Musikmesse is an international trade fair of technologies and services for entertainment, integrated systems and creation where one ticket is enough for visitors to visit both Musikmesse and Prolight + Sound which give an opportunity to connect to potential customers – from musical beginners to professional sound engineers and qualified specialist retailers.

In 2017 edition, 972 exhibitors showcased an international array of instruments, equipment and sheet music across all musical genres (72% from outside Germany and 28% from Germany). The fair recorded 56,700 visitors from 144 countries. Visitors come from Netherlands, Italy, France, Switzerland, Belgium, Britain, Austria and Poland.