KARACHI: Media Matters, one of Pakistan’s leading public relations firms, has announced its affiliation with Grayling, a world-leading communications solutions provider. The partnership will enhance Media Matters’ international reach while allowing the company to leverage Grayling’s international resources and expertise.

Grayling is a global agency, focused on creating advantage for its clients through integrated communication programs. The company employs around 700 staff across the US, Europe, the Middle East, Africa and Asia Pacific. Grayling is a wholly owned subsidiary of Huntsworth PLC, a healthcare and communications group listed on the London Stock Exchange.

“We are happy and excited on becoming a part of Grayling’s powerful global network,” said Aleem Durrani, CEO, Media Matters. “We are confident that the affiliation will help us not only in serving our existing clientele better and in more innovative ways, but also explore new business avenues so we can continue to grow and make our contribution to Pakistan’s socioeconomic development,” he added.—PR