LAHORE: Activemedia and Foodies RUs announce the 3rd season of Pakistan’s Biggest Food and Music Event, Soul Festival (Previously Cokefest) kicking off in Lahore on 27th, 28th and 29th at Lake City.

The event will bring Pakistan’s top eateries and best music together to create a one-of-a-kind experience for its attendees. After 15 overwhelmingly successful festivals over two consecutive years, organisers “Activemedia and Foodies RUs” are now looking to give #FOODFEST, a brand new identity.

This will be the first installment of “Soul Festival” with a promise of being bigger, better and bolder than its prequels. The festival will feature, not just food and music, but a lot more in terms of festivities, colors, entertainment and fun, promising a perfect day out for families. The Soul Festival after kicking off in Lahore will be followed by one grand stop in Karachi and a finale in Islamabad.

The Soul Festival offers a variety of cuisines with flavours and delicacies catering to a wide range of audience. Not only do you find a diverse panel of culinary talents but also several home based Foodpreneurs as Soul Festival prides itself in serving a platform for the promotion of solopreneurs and providing a boost to the homebased food market. Soul Festival promises to offer all the season’s freshest flavours ranging from Desi to Continental, Asian (Chinese, Japanese and Thai), Turkish/Lebanese and Italian.

Organized by “Activemedia and Foodies RUs”, the #SOULFESTIVAL is Sponsored by KASHMIR cooking oil and PSO (digicash). Cool n Cool as hygiene partners and Uber, SWVL, Candyland, Ariel, Carient, Kinetic as Co-sponsors. Easytickets (as ticketing partners) and TV One, News One, and FM91 as media partners. The most fascinating and awaited part of the event is the music which is where the entire audience comes together swaying to the beat while relishing the great taste of their food.—PR