KARACHI: Unilever Pakistan announced on Thursday the next step in the evolution of its skin care portfolio, with the rebranding of its flagship brand Fair & Lovely. Taking forward the brand’s journey towards a more inclusive vision of beauty, the company will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’. The new name of Fair & Lovely will be announced after the necessary regulatory approval.

Unilever Pakistan has also removed all visuals or words on Fair & Lovely’s packaging that could indicate a fairness-led transformation – including the removal of dual-faced cameo showing shade transformation, as well as the shade guides. Unilever Pakistan upholds principles that no association should be made between skin tone and a person’s achievement, potential or worth.—PR