RECORDER REPORT

LAHORE: Facebook hosted a virtual launch event to introduce Dial Zero, Facebook’s authorized sales partner for Pakistan to the local market.

Both the companies discussed this first of its kind partnership for the country along with educating attendees about Facebook’s various new services being offered for local businesses, including localised account management, local billing in Pakistan rupee, Facebook product education, and prioritised customer support, said a Facebook’s spokesperson here on Wednesday.

The event briefing covered topics related to creative excellence, changing consumer behaviour and making an impact using Facebook advertisements, and concluded with a panel discussion related to the state of digital advertising in Pakistan by industry experts including leaders from Unilever Pakistan and East River.

In this connection, Jordi Fornies, Director of Emerging Markets for APAC at Facebook said that the social media platform strongly values Pakistan as a market which is why we constantly seek ways to connect with our local stakeholders.

“This partnership with Dial Zero is yet another milestone towards providing a more customised solution for businesses in Pakistan looking to advertise.”

Dial Zero CEO Zameer Qureshi said that Facebook’s decision to roll out this initiative is an incredible opportunity not only for them but for the people of Pakistan.