FAISALABAD: Lis Rosenholm, Ambassador of Denmark to Pakistan, said that Denmark is ready to provide new technology to Pakistan’s textile sector, especially the knitwear sector, in order to reduce the export product production cost and improve the quality in Pakistan. In this regard, joint ventures with major Denmark companies will also be encouraged. He said this while addressing a meeting at the office of Pakistan Hosiery Manufacturers and Exporters Association here Thursday.

He said that the main purpose of her visit was to further enhance trade relations between the two countries and for this she would encourage Denmark businessmen to visit Pakistan. She said she would tell Denmark businessmen that Pakistan is a very peaceful country to do business and safe to invest. She said that she would also ask her Commercial Consul to pave the way for enhancing contacts between Pakistani and Denmark businessmen.

Earlier, Mian Kashif Zia Chairman PHMA (North Zone) said that despite the facility like GSP Plus, the existing trade opportunities between Pakistan and Denmark are not being fully utilized, while many Denmark companies are doing good business with Pakistan. He said that there is a huge potential for increasing exports of textile products in Denmark which needs to be exploited. He thanked Denmark for its support for GSP Plus status for Pakistan and hoped that this friendly country would also give its full support to Pakistan for its continued GSP Plus status.

Musadaq Zulqarnain Chief Executive of Interloop Limited, said that despite the recession in the world, we are exporting. He said that we are facing external and internal challenges as the average income of the people of our country is very low and as a poor country we are maintaining our country as well as international compliance. He said that developed countries should relax social compliance for us so that we can meet our export targets and also earn valuable foreign exchange for the development of the country. “Our main goal is not only to increase our exports but also to provide employment to the people as well as raise their living standards,” he said. He said that for this it is necessary that all the stakeholders work together.

At the end, Qamar Aftab, former Chairman PHMA, thanked the distinguished guests while Mian Kashif Zia (PHMA) and Musadaq Zulqarnain Chief Executive of Interloop Limited) presented the PHMA Honorary shield to Lis Rosenholm Ambassador of Denmark To Pakistan.—PR