KARACHI: Zarea Limited, Pakistan’s leading B2B e-commerce marketplace for commodities, has officially launched its wholly owned international subsidiary, ZAREA COMMERCE FZCO, in Dubai, United Arab Emirates. This move marks a major step in Zarea’s global expansion strategy and reflects the Company’s ambition to become a regional and global leader in technology-driven trade.

The newly incorporated entity, headquartered in Dubai, will serve as Zarea’s regional base for scaling international operations, digitizing commodity supply chains, and unlocking new markets across the Middle East, Africa, and beyond.

“With the launch of our regional headquarters in Dubai, Zarea is now strategically positioned to expand globally and lead the future of digital B2B commerce,” said a company spokesperson. “This milestone supports our broader vision to drive export-led growth, connect Pakistani producers to global buyers, and digitize trade flows through advanced infrastructure and technology.”

The announcement comes amid growing investor confidence. Since its listing on the Pakistan Stock Exchange in February 2025 at an IPO price of PKR 16, Zarea’s stock has surged 53 percent, trading at PKR 24.50 as of July 15, 2025. The momentum includes a 29 percent rally in just the last week, making it one of the standout performers on the PSX.

Mohammed Sohail, CEO of Topline Securities—Zarea’s Advisor and Book Runner—posted on LinkedIn to highlight the Company’s strong post-IPO performance, calling Zarea “a game-changer in Pakistan’s digital and trade ecosystem.”

He emphasized the platform’s role in transforming the commodity supply chain and expressed pride in being part of this landmark journey.

The Board of Directors of Zarea believes this international expansion will fuel the Company’s long-term growth, diversify revenue streams, and create sustainable value for shareholders.—PR