KARACHI: Procter & Gamble (P&G) announced the launch of its latest gender equality initiative under the P&G #WeSeeEqual programme at a formal ceremony held in Karachi, reinforcing its commitment to contribute towards the economic empowerment of women in the country. Through its social cause programmes, P&G has partnered with Health Oriented Preventive Education (HOPE) and UN Women for women's skill development and girls' education.

P&G announced the launch of a new programme with long-term NGO partner HOPE which includes the establishment of 7 vocational training centres and provision of quality secondary education to women and girls in semi-urban and rural areas which is expected to benefit an estimated 10,000 girls over the next 3 years. Additionally, P&G is partnering with UN Women to provide 50 women with skill development and financial literacy training, enabling them to set up small-scale business ventures in Sialkot and conduct an evidence-based research study, aimed at promoting women entrepreneurship and documentation of gender-responsive procurement practices in the country.

Speaking on the occasion, Sami Ahmed, Vice President P&G Pakistan, said, "We are pleased to continue our work to empower women in communities with the help of our partners HOPE and UN Women." He further added, "This is another step forward towards the fulfillment of our aspiration to build a world free from gender bias, and a world with equal representation and an equal voice for women and men, in our workplace, in our communities and in our country."—PR