LAHORE: OPPO, a leading global smartphone brand on Monday announced new leadership aimed at expediting its international business and cultivating young talents.

Alen Wu, Vice President of OPPO, formerly in charge of China Marketing and Sales, has been appointed to be responsible for OPPO’s international business.

In his new role, Alen oversees the entire international operations and is charged to expediting growth outside China. Alen Wu will report to Tony Chen, CEO of OPPO.

“International business plays a strategic role and is highly valued at OPPO. Similarly we are also committed to nurturing young talents and promotion from within OPPO,” said Tony Chen. “As one of OPPO’s key executives, Alen is highly experienced in marketing and possess acute consumer insights. We look forward to his greater contribution to OPPO in the years ahead.” Alen Wu, who joined OPPO in 2006, was also in charge of distributor network construction and mobile product marketing. During his charge of China Marketing and Sales, OPPO became one of the top smartphone brands in China and achieved great success in both terms of sales performance and brand building.

In his new role, Alen will further enhance OPPO’s position as a leading smartphone brand worldwide, lead expansion into new markets and also further develop existing International business.—PR