RECORDER REPORT

KARACHI: Some 25 Pakistani companies are participating in the Beautyworld Middle East 2019 exhibition.

The Beautyworld Middle East was inaugurated on April 15 and will continue up to April 17, 2019. Pakistani exhibitors have been emerged at Beautyworld, which observed a strong increase in the number of exhibitors and visitors from around the world.

Beautyworld started with a clear increase in number of global buyers and exhibitors who displayed new and high quality of products. This year 1790 exhibited with increase in number of visitors each day.

The expo is by far the most international event of its kind with buyers from all over the world and it is one of the most influential and visited beauty trade show in the world, and that’s why the major players defining the global beauty industry are in Dubai right now.

Beautyworld Middle East returned with a value-added program that attract thousands of professionals and trade buyers from across the globe.

A three-day program of live makeup, hair, and nail demonstrations delivered by the region’s premier beauty artists, influencers, and creative talents is part of this exhibition.

Trade Development Authority of Pakistan (TDAP) is also participating with Pakistan pavilion in the show and total 25 exhibitors are participating from Pakistan. 

Exhibitors from Pakistan showcased huge quantity but also high quality products and some of them are Face Fresh, H & R Laboratories, Montis, S. Amden & Co, Trend Int, White Gold France Int and Zuni are exhibiting with the products covering hair, fragrances, beauty products and wellness.

Director Sales Marketing and Export of Skin Care Saad Rehman said that its 7th year of participation in this fair. “We are finding the year 2019 a good for Beautyworld Middle East. The turnout is very good and we are having customers from different countries. We hope to get good business this year”, he added.

Head of Marketing of Hilal Care Noman Ashraf shared his views and said that this is our second time participation in the fair and this year we are we are participating with full portfolio of products. So far we have multiple meetings with distributors and looking forward for more. Over all the exhibition is good and have good foot fall, he added.