RECORDER REPORT

LAHORE: Cheetay Logistics (Pvt.) Ltd. has reached a momentous milestone as the company celebrates 2 years of providing immaculate logistics services with pragmatic payment solutions to the masses. Staring off with food delivery, the company has expanded and diversified its business operations by making a foray in other realms of e-Commerce.

Cheetay.pk recently launched a new business category called “The Cheetay Tiffin” which provides instant home cooked meals to anyone at home or at work who needs the goodness of a home cooked meal.

They launched a new vertical called “Cheetay Healthcare” which provides the masses with OTC medication (over the counter) which can be attained without a doctor’s prescription, on an instant basis from their website. Having recently launched Cheetay Healthcare they are on their way to launching Cheetay Books to make sure people get access to a vast array of books, academic books and stationary items that people need urgently. They recognise the need for instant gratification, not only for food delivery but a host of other products and household items as well. Identifying the interminable need for instant logistics services, they have spearheaded into business categories which focus on convenience. Ahmed Khan, CEO of Cheetay.pk reflected on the 2nd anniversary by saying “We have come a long way from where we started off but this is just the beginning for us. We are aiming to be the biggest e-Commerce player in the country by capitalising on the underlying logistics platform which can serve many different business verticals. The idea is to tag on one vertical after another, not strictly the way Amazon does it, but in a more curate way. Each vertical will have a customized offering where the underlying logistics platform will serve as the basis for delivery. We want to build in analytics and payments in the ecosystem so that we’re a one stop shop that provides all services”.